SMALL BUSINESS TIPS · March 8th, 2018

How to Announce Your New Doctor

by Adrian Palacios


The arrival of a new doctor at your practice is more than a reason to celebrate; it’s a fresh opportunity to promote your business. Even if your practice is more established, a well-planned announcement can create a “moment” around your doctor that gives existing clients a new reason to refer you, and prospective clients a new reason to visit you.

If a new doctor is joining your practice, NVA’s Marketing Team can help you craft a compelling story that highlights the benefits, skills and experience your DVM brings to the community. Our “New Doctor Kit” provides you with all the tools, templates and tactics you need to build an effective promotion, including guidance on:

  • Doctor bios and website copy
  • Exterior banners and interior signage
  • Email announcements
  • Social media messaging

“We’ve already used the New Doctor Kit to onboard five doctors,” says Kathy George, Director of Divisional Operations for the Southeast. “It helped us welcome our new DVMs and position them for long-term success. Plus it’s made our hospital manager’s work just a little bit easier.”

Download your New Doctor Kit here.

If you’d like to learn more, please contact your Division Leader or reach out to your designated Marketing Manager:

West Group: Elena Popovici
Heart Land Group: Theone Hidek
East Group: Julie Ruttenberg

Adrian Palacios


Support Center | Agoura Hills, CA

Adrian serves the NVA community by managing internal communications. Feel free to contact him about the information, business initiatives, stories, and successes our community doesn’t know about yet, but should. He lives in Los Angeles with Finley, a Blue Nose Pitbull, and Madison, a black-nosed-dairy-cow-patterned-bully-breed mix.

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