by Yang Shi
SENIOR DIRECTOR, BUSINESS TECHNOLOGY & OPERATIONS
TOOLS & TECHNOLOGY · May 4th, 2018
Founder Stan Creighton on innovation:
A long time ago I bought a piece of property and moved into a mobile home to live there while I built a house. At the end of the project, I realized I built the house too close to the mobile home, and I could not get it out using a truck. It was totally locking in. I was told the only way to get it out of there was to dismantle it and destroy it. That didn’t sound like a good idea. I worked the problem for a while and came up with a good solution. The key was to connect the dots as my thinking progressed, accepting some ideas and rejecting others along the way in a process. The end result was a good one:
My most innovative ideas come from a process, not from a vision of the outcome. I don’t see the outcome until the end of the process. By that, I mean I see a problem, or I have a feeling that something can and needs to be improved or solved. The next step is to start working on it, and the key is to connect the dots. To me, innovative outcomes are the result of successfully connecting all the dots in a continuous process of small adjustments until the moment one can say ‘that’s it!’
In early April, NVA participated in the second annual Veterinary Innovation Summit.
It was a clash of industry disruptors: Veterinary students with entrepreneurial mindsets, long-term practitioners who’ve discovered an unrealized need in our daily lives, developers outside our industry looking for a way in — they were all there. And they were all working to build that next great thing. The thing that promises to book more client visits, expand our community, deliver more pet services, and provide the kind of animal care that was never thought possible.
NVA is not a software business. Nor do we develop any significant code. But at the summit, what became very clear, very early on, was that NVA was recognized. Among the sea of startups racing to share their exciting, new software pitches, we were well-known as a fair, interested, and supportive partner in this veterinary innovation ecosystem.
They are not incorrect. NVA is present, involved, and always ready to engage. And we’re building our voice and credibility in the veterinary software arena. Our hope is that as we continue to provide feedback, operational insights, and pilot opportunities to these tech innovators, our entire profession stands to benefit, and we can continue to narrow the health gap, deliver better care for patients, and greater experiences for our clients and staff.
This means growing our capabilities in:
This can be our way of keeping up and leading aspects of the technology-driven disruption of pet care that we are all a part of today.
As we progress, we look forward to sharing more with our community in this forum. Each month, our new “Pet Tech and Innovation” column will touch on a new theme, including topics like:
In doing this, we hope to inspire and promote purposeful innovation across NVA, in our hospitals, pet resorts, and the Support Center. Stan is excited to be continuously involved going forward in partnership. And we look forward to connecting more dots.
This one simple update can reduce client voicemail and boost bookings after-hours.
by Cindy Hoffman