by Christy Johnson
MARKETING COORDINATOR
SOCIAL MEDIA · July 16th, 2018
Facebook is a powerful way to stay connected with clients and generate awareness for new services, events or promotions. But with more than 60 million businesses posting on Facebook every day, getting your message to stand out can be a challenge. And understanding what will resonate with pet parents isn’t always obvious.
That’s why we’ve collected some of the most engaging Facebook posts from around the NVA community and outlined why they work and what we can learn from them. We hope these posts inspire you to create content that generates more shares, likes, clicks and follows.
1. Family Pet Hospital – “Post Your Dog’s Photo”
What makes Family Pet Hospital’s post so engaging:
2. Northeast Indiana Veterinary Emergency & Specialty Hospital – “Easter Lilies”
What makes NIVES’s post so engaging:
3. Clarke Animal Hospital – “Dr. Harden’s 25th Anniversary”
What makes Clarke Animal Hospital’s post so engaging:
4. Westside Animal Hospital – “Cuties Need a Home”
What makes Westside Animal Hospital’s post so engaging:
5. Clarke Animal Hospital – “What Do You Tell Your Pets?”
What makes Clarke Animal Hospital’s post so engaging:
6. Northgate Small Animal Hospital – “Use Only Emojis”
What makes Northgate Small Animal Hospital’s post so engaging:
7. PetSuites Worthington – “The Pool is Open!”
What makes PetSuites Worthington’s post so engaging:
8. Brighton-Eggert Animal Clinic and Pet Resort – “Our Booth at Dog Days”
What makes Brighton-Eggert’s post so engaging:
Every month, the NVA Marketing team curates content and can post it on your behalf to Facebook and Twitter. The material we deliver focuses on general pet wellness, fun facts, holidays and animal interest stories. But the best way to ensure your content remains interesting and engaging to your clients is to focus on what matters most to your own community.
You know your clients best. You know what makes your hospital or pet resort unique. Take that knowledge and apply these tactics:
And above all, be yourself. That’s always the best way to stand out from the crowd.
If you have any questions about Facebook or social media engagement, contact our Marketing Team at marketing@nvanet.com.
A new tool to help our pet resorts manage all social media in one place.
by Megan Cassidy
Boost client engagement on your page by sharing material from these great sources.
by Joette De Fratus
Improve your page and connect with more clients using these new tools.
by Manny Perez
Great article, Christy! Lots of fun and engaging post ideas for Facebook.
Great “Easter Lilies” photo
Thanks, Lily! We found it to be informative and eye-catching. Hopefully it helps protect more cats from being poisoned.