by Julie Dunn
DIRECTOR OF OPERATIONS, NORTHEAST DIVISION
DENTISTRY · February 15th, 2021
For caregivers in our General Practice hospitals, the advantages of promoting dentistry are clear. Preventive dental care helps lower the risk of periodontal disease, minimizes medical costs for clients over time, and, most importantly, improves patients’ quality of life. Furthermore, it’s good for business. More than any other service, dentistry offers significant revenue growth opportunities.
So why do so many hospitals struggle with increasing dental visits? If your clients frequently decline dental services or often wait until an issue becomes more severe, pricing may be the problem.
Recently, some hospitals in our community have found success with Flat-Fee Dental Pricing. Historically, many practices structure fees based on their own perception of value. But without any benchmark, clients can’t distinguish between various procedures and may feel confused or alienated by a long list of itemized costs. A straight-forward menu of flat, packaged rates for various levels of service, can have multiple benefits:
Of course, Flat-Fee Dentals may not be right for every practice. Factors to consider include dental caseload, client demand, and the number of clinicians trained and equipped to provide dental services. Still, it’s a known fact that one out of three pet owners remain unaware that their pets need dental care. By implementing simplified pricing strategies, we can change client perceptions, reduce cost deterrents, and ensure more pets live longer healthier lives.
For more information on Flat-Fee Dental Pricing, email me at Julie.Dunn@nva.com. For more ways to enhance your dental program, contact your division’s leadership.